Market Union | New Division Signing and Awards Ceremony

As spring arrives, the world is filled with a sense of renewal. On March 1st, New Division Signing and Awards Ceremony of Market Union was held simultaneously in Ningbo and Yiwu. President Tom Tang and group leaders Jeff Luo, Amenda Weng, Eric Zhuang, Sam Zhu, Amanda Chen attended in Ningbo main venue while Henry Xu, William Wang, Ken Huang were present at Yiwu. All colleagues from the new divisions, 5th Anniversary colleagues, 10th Anniversary colleagues, Glory in MU for 20 years colleagues, award winners and the students of elementary course in MU Academy attended together.

Every March 1st, we hold the customary new division signing ceremony, which continues our entrepreneurial culture and represents the enduring spirit of growth. During the signing ceremony, totally 12 new business divisions were established, further expanding the organizational structure!

AMERICA DIVISION OF NINGBO ARTCOOL CO.,LTD. (Medium Division) focuses on the professional product line of paper products, delves deeply into the supply chain in Southeast Asia, and provides products and services with higher cost performance. DOLPHIN CO.,LTD. (Large Division) dedicated to delivering Made-in-China products with high cost performance to the global market. Its services cover markets such as Latin America, Brazil, Mexico, Russia, Africa and other markets. In-group colleagues are proficient in Spanish and Portuguese serve global customers with efficient and professional work capabilities. NINGBO GRINKWELL CO.,LTD. (Small Division) focuses on the European and American markets with a main emphasis on tableware and kitchen utensils. Its outstanding independent research and development capabilities enable it to provide global customers with comprehensive package product solutions.

LIGHTING DIVISION OF NINGBO TOPWIN CO.,LTD. (Small Division) has a wide market coverage. Its product line includes both indoor and outdoor lighting fixtures, and provides high-quality goods and strict quality control services. AMERICA DIVISION OF FREE MARKET CO.,LTD. (Small Division) has its market covering Brazil, Mexico and neighboring countries. It mainly deals in bathroom products, small household appliances for daily use in the kitchen etc., striving to provide high-quality products to end customers. SPANISH DIVISION OF NINGBO TOPWIN CO.,LTD. (Small Division) keeps exploring Central and South America markets and exporting daily sundries. It is committed to providing customers in Spanish-speaking countries with the highest quality services entirely in Spanish.

UNIVERSAL DIVISION OF NINGBO MULTI CHANNEL CO.,LTD. (Small Division) mainly focuses on European market. Its product categories include stationery, pet products, home decorations, etc. The continuously optimized supply chain and quality management system serve as its core competitive advantages. EUROPEAN DIVISION OF NINGBO MULTI CHANNEL CO.,LTD. (Large Division) continues to deeply explore the Russian-speaking market, winning the trust of customers with its efficient services and rapid response capabilities. NINGBO ORIENT MIND CO., LTD. (Large Division) is dedicated to the Japanese and South Korean markets. It places a high premium on the processes of product development, design optimization, and quality control, and offers high-quality supply chain services for Japan and South Korea.

FASHION DIVISION OF FREE MARKET CO.,LTD. (Medium Division) mainly engages in the export of clothing products. It has established a comprehensive product line covering both garments and clothing accessories, continuously creating value for customers. NOVA TOP CO.,LTD. (Large Division) is constantly deepening its business in the Brazilian market. Its goal is to achieve full coverage of the Portuguese-speaking market, committed to becoming a leading enterprise in the Portuguese-speaking market. BEAM STUDIO DIVISION OF NINGBO BRIGHT MAX CO.,LTD. (Small Division) is dedicated to providing personalized, eco-friendly and high-quality lighting solutions. It aims to become a globally leading innovative research and development brand for DIY lighting products, creating a more intelligent and environmentally friendly lighting world.

The ceremony came to a successful conclusion. Coco Wang, Director Manager of BEAM STUDIO DIVISION OF BRIGHT MAX recalled the arduous journey of starting the business on behalf of the new divisions. In the future, the traditional “buy on the left hand side and sell on the right hand side” model will be broken. Adopting the mindset similar to “Xiaomi challenging Porsche with SU7”, she aims to enable customers to enjoy extremely innovative designs and advanced technologies at the best cost. By building up reserves of optoelectronic technologies, understanding scene-based demands, and establishing emotional connections with the brand, it will build a leading full-chain service for ecological lighting in the industry and become a top-tier lighting technology enterprise in the sector.

General Manager of NOVA TOP Luis Song emphasized that it is necessary to not only deeply cultivate, consolidate and expand the market share in Brazil, but also achieve full coverage of the Portuguese-speaking market. We should actively embrace new technologies and new models to build a high-quality, professional and international elite team.

The continuous development and progress of the business stem from a simple love and perseverance. The glittering necklaces and brilliant diamond rings carry the unforgettable years when colleagues who have completed five- year and ten-year tenures in the company have grown together with MU. We also presented seven Glory in MU for 20 years colleagues, namely Eric Zhuang, Jack Fan, Sophia Zhang, Elva Wu, Strong Rong, Lucky Liao, Jacky Liu. They have accompanied the company because of trust, and this unique 20-year journey has been achieved because of their perseverance!

Just like the young students in their prime, Top Ten Outstanding Young Persons and Top Ten Outstanding Youth Arch made their appearances one after another, hoping that they will become the future foreign trade business leaders in Asia! Best Operation Award, Hidden Champion Award, Little Giant Award and Outstanding Operation Award were presented on the spot. The path to victory is the path to the championship. Make winning battles a belief!

The representative of Outstanding Operation Award, General Manager of ONLINE DIVISION OF SKYLARK NETWORK Shine Tu stated that cherishing every small order means cherishing great opportunities in the future. It is essential to attach great importance to building a strategic customer management system to strengthen customer loyalty. Only by having a forward – looking mindset and staying ahead of customers can one gain favor and trust in the highly competitive market.

The representative of Little Giant Award, General Manager of TOLEAD Anita Zhou believes that with the unpredictable international situation and the intricate geopolitical landscape, in the face of new pressures and uncertainties, “talent” and “development strategies” are the core driving forces and competitive edges. Only by gradually building a product line matrix that one is proficient in and has an edge in, continuously deepening expansion, strengthening the advantages of the product lines, and accumulating brand influence can one build one’s own moat.

The representative of Hidden Champion Award, General Manager of ARTCOOL Edward Du divided the global market into three major segments: the US, European and South American markets, and Southeast Asia. In the face of challenges brought about by changes in the external foreign trade environment, professional product line companies should increase their investment in the supply chain system. They should quickly gain access to factories and production lines of different product categories, turning the unfavorable factor of increased tariffs into opportunities and advantages for market development.

The representative of Best Operation Award, General Manager of BRIGHT MAX Jacky Zhou proposed that the team has been continuously evolving, starting from putting service first, then attaching equal importance to products and services, and now providing comprehensive solutions. The key lies in conforming to the customer’s ecosystem, creating consumer surplus, and allowing the coexistence of diverse driving models. In the future, the company will move towards the strategy of overall cost leadership and steadily advance towards the vision of building a world kingdom of lighting fixtures.

Finally, President Tom Tang pointed out that over the past 21 years, we have made great progress in various aspects. This includes business data, market understanding, and product lines as well as in the customer-centric service system, design and research & development, and quality management capabilities. However, we are also faced with significant challenges. “In the new twenty years, TO BE NO.1!” , the key lies in whether we can become NO.1 in every city, every product line, every market, and in both fields of traditional foreign trade and cross-border e-commerce. Today, our biggest challenge is whether leaders at all levels can continue to lead this company forward and overcome difficulties. Are our leaders maintaining images of diligence, integrity, and fighting spirit, or of overall corruption and laxity, pursuit of pleasure and lying flat? We need an internal campaign of criticism and self-criticism within the company!

Most enterprises are tiny in the long history. What sets our company apart from others is that we strive for common prosperity through joint struggle and collective efforts. Only when leaders take the leading initiative to exercising in the vast ocean and encourage those having got prosperous first to help others catch up, can our colleagues believe that the knowledge change your fate, and the struggle accomplish your future. In the era of AI, the spirit of hard work, curiosity, and the ability to learn new knowledge remain irreplaceable. However, ordinary people and ordinary cadres may be replaced. We need to conduct continuous and lifelong training to spur our senior colleagues and cadres to strive for progress. We should always maintain an entrepreneurial spirit instead of allowing our company to become mediocre.  

You can also have your own company in Market Union. Any promotion, selection for excellence, or establishment of a division is merely a new starting point, never an end. We must keep striving until we achieve success through our efforts.

2025 is a year of sprinting. We believe that with the unremitting efforts of all colleagues in Market Union, the company’s business foundation will make another leap and reach a new historical high.