Market Union | New Division Signing Ceremony Held

On September 1, the New Division Signing Ceremony was held simultaneously in Ningbo, Yiwu, and Shenzhen. The Group President Tom Tang, together with senior leaders Jeff Luo, Amenda Weng, Sam Zhu, Amanda Chen, Jessie Lai, and Ellen Xiang, attended the Ningbo main venue. Eric Zhuang, William Wang, and Ken Huang attended the Yiwu sub-venue. All colleagues from the new divisions, as well as heads of operations, finance, human resource generalists, participated in the event, which was broadcast live across the Group.

Every year on September 1, the Group holds the New Division Signing Ceremony as a continuation of its entrepreneurial culture. This year, eight new divisions and companies were established, further expanding and strengthening the organizational structure.

Market Select Division of Market Union Co., Ltd. (Large Division) focuses on Eastern Europe while expanding into Europe, the Americas, Japan, and South Korea. Its product range spans general merchandise, small appliances, daily necessities, and apparel. Guided by a customer-first philosophy, the team is committed to building efficient supply chains and delivering quality services.

Yiwu Tensun Network Co., Ltd. specializes in serving e-commerce clients and Yiwu market agency businesses. Its market spans more than 100 countries and regions worldwide. Leveraging its professional team and design advantages, the company provides clients with one-stop sourcing solutions from China.

Ningbo Grinkwell Co., Ltd. (Middle Division) focuses on drinkware and kitchen products, with brands such as GRINKWELL. Its market covers Europe, the United States, the Middle East, South America, and Southeast Asia. With a customer-oriented mindset, it is committed to delivering high-value products and services.

Online Division of Ningbo Royal Union Co., Ltd. leverages platforms such as Amazon, Walmart, Wayfair, and Temu, with core markets in the United States and Europe. It specializes in indoor furniture, outdoor furniture, and sports products. Driven by a dual strategy of cost leadership and differentiation, the division continuously enhances operational efficiency and market responsiveness.

Innovation Division of Yiwu Tensun Network Co., Ltd. (Small Division) focuses on serving small and medium-sized online retailers and offline stores. Its clients span Europe, the Middle East, and Africa. Adhering to a customer-first approach and long-term perseverance, the division consistently delivers cost-effective products and services.

New Material Division of Yiwu Free Market Co., Ltd. (Small Division) targets markets in Russia, Ukraine, South America, and Southeast Asia. Its portfolio includes general merchandise, apparel, and advanced materials. With diversified product lines and professional services, the division is dedicated to empowering SMEs and industrial clients worldwide.

Styleon Division of Yiwu Free Market Co., Ltd. (Small Division) focuses on women’s wear, men’s wear, children’s wear, and underwear. Its market covers Europe, the Americas, and Africa, serving international clients including Inditex, Liverpool, and Coppel. Guided by professionalism and efficiency, the division is committed to growing alongside its customers.

Electronic Division of Ningbo SC-Starmax Imp. & Exp. Co., Ltd. (Small Division) specializes in electronic products and accessories, with markets across the United States, Europe, Japan, and Southeast Asia. With technology empowerment and a spirit of perseverance, the division strives to create greater value for customers.

Following this, representatives from the newly established divisions each shared their remarks.

James Zhou, General Manager of the Online Division of Ningbo Royal Union Co., Ltd., said: “We will continue to focus deeply on the cross-border e-commerce sector, with product strength at its core, digital operations as its backbone, and customer experience as its orientation. We will further cultivate our advantageous categories and gradually build brand influence. In the future, through process optimization, system upgrades, and resource integration, we will continuously improve operational efficiency and market responsiveness. We not only aim to help MU Group take root in Shenzhen but also to contribute to the globalization journey of Chinese brands!”

Emily Fu, Director of the Styleon Division of Yiwu Free Market Co., Ltd., stressed that low price is not the only path forward—service and professionalism are also key to breaking through. Only by refining services with persistence and thinking from the customer’s perspective can the division stand out in fierce competition. She highlighted that the division is on a journey toward “overall optimization,” delivering the right products with the right strategy and pace to the most suitable customers worldwide.

Lindsay Kuo, Director of the Electronic Division of Ningbo SC-Starmax Imp. & Exp. Co., Ltd., recalled the team’s journey from a three-person group to a full division, overcoming trade wars and client crises with resilience. Looking ahead, she outlined three priorities: first, staying customer-centered and market-oriented; second, focusing on innovation with precision; and third, strengthening talent development and team culture. She stressed that only by doing so can the division open up new opportunities in a competitive red ocean and move toward leadership in the electronic consumer goods sector. 

Finally, Tom Tang pointed out that the signing of the new division is more like an investment promotion. Once the agreement is completed, it is equivalent to the end of the investment promotion, but the agreement in our hearts will always exist! MU Group encourages each division to hold its own founding or signing ceremonies internally — “You can also have your own company in MU Group!” Just like Yiwu city, MU Group aims to incubate thousands upon thousands of entrepreneurs. We must “first copy, then surpass” — not only imitating others but also surpassing them, striving for differentiation not only in execution but also in thinking, strategy, and vision!

Foreign trade is a sunset industry. Many small importers, retailers, and e-commerce clients are facing fierce market competition, and many companies will fall into difficulties. However, we also believe that many excellent companies will stand out. In one’s lifetime, it is already very difficult to do one thing well. For us, to take good care of 4,000 colleagues and to sustain this company requires tremendous dedication and effort. MU Group hopes that through forty years of hard work, and through the spirit of “In the new 20 years, to be No.1!” we can contribute a worldwide business organization to this city!